We were delighted to have the privilege of working with Bryan Pon, Senior Research Director, and the team at Caribou Digital, on the design and publication of the research report Winners & Losers in the Global App Economy, a research project funded by the Mozilla Foundation.
We designed and produced the report after a 6-month research effort on the global app economy, the aim of the research was the goal of answering basic questions such as: Who is making apps? and Who is making money? The research is anchored by a country-level analysis of 37 different national markets. For each market, the team recorded the 500 top-ranked apps in both the “Top Grossing” and “Top Downloads” categories, for both the iOS and Android platforms, and then performed a search to identify the city and country location for the developer.
It is worth noting that the research has been brought to life using a number of pieces of data-visualsiation focusing on where the developers are based; the app markets and patterns of trade by geography; and production of apps by lower-income countries.