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Any of our lives can be turned upside down due to ill-heath, frailty or disability of a family member or friend. In fact, two in three of us can expect to become a carer in our lifetime – saving the UK economy the cost of a second NHS. However, carers often remain unrecognised and struggle to get the information and support they need.
As part of their three year strategy 2021 – 2024, Carers First identified the need for a new brand identify to support their strategic objectives.
We built a strong and collaborative relationship with the team at Carers First to produce the new brand, including all visual elements as well as tone of voice. We continue to support the team producing reports and collateral and advising in a brand guardianship role.
You can find out more about Carers First and see how the brand has been rolled out online here: https://www.carersfirst.org.uk/